Launching The Art of Science in the UK

Archive for the ‘Reviews’ Category

Cambridge review ‘Art of Science’

I am proud to say that Cambridge’ University science magazine Bluesci has reviewed our board game The Art of Science. They say that “overall, it is an excellent game for science fans” – yey that’s exactly what we want to hear! On the same page there is a review on a book about global warming: Cool It, by Bjorn Lomborg. Seems pretty interesting. I think there is a need to remind the world about this debate, which according to me should be taken more seriously. It is not hot anymore, which could be one reason to why many begin to doubt its consequences. I might be wrong, but to me the signs are clear.

I am also very proud of our new product pictures, taken by my friend Anna who is a great photographer (really a fashion photographer, have a look at her pics here)


Not so trivial pursuit / international media

I have been extremely bad at blogging this Summer. Inspiration just left me as soon as I left TechHub, and London. First I went on vacation, although not able to let go completely of work. Going to where I am now, working half time and still trying to enjoy Summer a little while I have taken on a lot of other projects at the same time. Not optimal…

“Not-so-trivial pursuit – A new board game tests your science knowledge.”

I was thrilled to have a guy from the BioTechniques Journal calling me a couple of months ago. Not only do I have a background in Biotech myself (studied 5 long years at the civil engineering program of Biotechnology at Uppsala), but the Journal is international and he was calling from the US! And we have done absolutely no efforts to get us a name there so far. Almost everything spreads by the web nowadays, alas Word-of-Mouth is just so much easier. And as we are a small company with limited resources, we are very thankful for this.

In the article I am quoted a couple of times, but everything can never come out right in media, I have learnt. Here it was just a minor thing. We do not claim that The Art of Science  is an educational “tool”; we have made it more as a complement to university, to motivate students in their studies, and to provide a fun game which is made specifically for people interested in science, in all ages. We want to promote science, to say: Science is cool – here is a product just for you people.

I like this description in the article:

“The Art of Science promises to rattle the nerves of even the brainiest scientist and technologist.”

New Scientist: “Geeky but lots of fun”

A bunch of people from the worldwide popular science magazine New Scientist have now tried The Art of Science: 

“Last week, in a heady atmosphere of beer, chips and science banter, a selection of New Scientist’s hardiest science bods gathered after work to put the board game through its paces.”

I’m going to let them speak for themselves, but I agree in a lot of things they say. However, I think claiming that you need to be an “uber-geek” for this game is a bit unfair (then I guess they all are), as then all science-interested people who I’ve ever showed the game for, who tried it, and liked it, are uber-geeks. well…haha. I’m certainly a geek myself.

We played on. It was intense, it was challenging. Sometimes it was slightly confusing, but ultimately we had a lot of fun.”

They ultimately summarize the game quite nicely I think:

“A great concept, The Art of Science fulfils the needs of any University Challenge enthusiast and anyone looking to put their degrees to challenging and hopefully friendly competition.”

Direct link:

The three R’s: Reviews, Retailers and Rankings

Three things I’m working on right now are: To find retailers for The Art of Science, both to create new windows for people to spot the game, and for people who have found out about the game and prefer buying it in a store. The second, and crucial, issue is to get publicity in any form: both paper and web exposure, by for example sending out samples to be reviewed. Exposing the game on different websites, for example board game sites and gift sites. The third thing; the ranking, and feedback, on these websites is everything. Which often is the result of a review. A bad note wouldn’t be very encouraging for potential buyers, would it…

So, first of all I’ve basically tried to contact all suitable book and gift chains this week. Got some very positive response, but frustrating enough the chains are so slow in their decision making and evaluation! But just now a manager asked me for the price of 3000 copies(!) I don’t want to say anything before anything is settled, but it’s certainly a good opportunity to spread our game throughout the UK, haha. There is only one hatch, and that is that with such a good trade price they can get for this many copies, they will probably offer the game at a cheaper price than us and other small shops that now hold the game, which will not be appreciated.

Two appreciated reviews lately:

Popular Science UK, Gift Review – The Art of Science , by Brian Clegg, popular science author and reviewer.

BenchTwentyOne,The Art of Science – a review of the new boardgame and an amusingly budget video tasterby PhD Chemist and Science writer Joshua Howgego, who we met in Bristol last week. He also published a very nice article in the Bristol university paper “Epigram”, but I haven’t got hold of the web version yet so can’t display it here..

Have a nice weekend everyone!

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