Launching The Art of Science in the UK

Archive for the ‘Networking’ Category

Nürnberg- Toy fair 2012- old shoes and new stars

This year’s toy fair was again tremendously exciting and lots of new titles are waiting for board game fans. We recognised several running titles and best sellers, however, the funniest party game was seen at the boost of ”Identity Games” and it’s called ”boom boom baloon”. The game is about rolling the dice and tightening spikes into a balloon- thrilling, exciting …, and suddenly: boom! The same company produced hybrid games and combined classic board games with an iPad, so keep your eyes open for “game changer”.

The trend for mind-twisting games continues and we can highly recommend the classic Pentagon consisting of 5 quadratic play elements (it twists your brain!) or the new Swiss game “Caminos”, another strategic multidimensional game with the goal to build a connected line while your opponent tries to cut down your efforts.

The Art of Science and Guesstimaster (our new, bigger and better version of Guesstimates) were presented by Björn and Claudia only to selected companies. The games got particularly good feedback on their high social interaction moves and on their appealing graphic designs.  It is certain that these games have a higher academic value than anything we saw on the fair, and that is the strong USP of our company.

1.     Claudia found friends directly at the worlds biggest Toy Fair in Nürnberg

2.     Identity Games shows the latest iPad-technology for board games to Björn

3.     Björn showing The Art of Science inside the infinite fair

4.     Claudia takes a pause in the board game café

5.     Björn, Bier und Weisswurst – that’s the way to do it in Nürnberg

6.     Caminos, a game from Switzerland on it´s way over the Alps



Christmas market at Mill Street in Cambridge or who is NOT into science here?!

Every first weekend in December there is a big Christmas market at Mill Street in Cambridge. The Art of Science got amazingly much attention and every second person was in some way connected to science – lovely. “Oh, a science quiz game, that’s a really good idea” was the most common comment of the day. Many games sold, media attention (in radio and local papers) and bringing a lot of smiles to the market – arrangers were more than happy!

Next to us in the tent at the market stood the famous local board game firm that makes The War on Terror and afterwards we had a very nice beer with them at the great pub The Devonshire Arms. Very sympathic people. Who knows, we might end up in a collaboration after Christmas…

Evening ends up very nicely with beers with the creators of The War on Terror game

Claudia and Björn prepared for the last day in the UK for this time

Posters must be in plastic in Cambridge. I suspect it rains a lot here…

The Art of Science – most popular at the Mill Raod Winter Fair this year!

Björn getting lots of good tips from a Cambridge science professor

Björn donating the last games we had in the car to Oxfam as Charity

Claudia and Björn making cheers after a successful week. Skåål!!

Wednesday: Modern Professors into gaming at Brunel

Next up Brunel university in the outskirts of London (Uxbridge). First we had the opportunity to meet with the famous British engineer scientist Professor H S Wolff, who switched to fluent German when he heard Claudia’s German accent. We showed him the game and told him about the 2000 questions and gave him a free game for his department. However, he seems to be more interested in interactive games of one he developed himself: Prof. Heinz Wolff´s Gravity” Indeed, it is a nice computer game, who knows, maybe we can transfer our questions into interactive games. Who wants to be the famous Professor this time?

At Brunel we were lucky due to the big strike. Students did’t have lectures so they just seemed to hang around at campus with lot’s of time talking to board game people like us. We took the opportunity to sponsor several Christmas parties on the student union with our game and as usual covered the campus with posters and flyers. So, if you want one for free, go there and participate in the competitions!

Tomorrow we arrive to the most famous university of the world: OXFORD, here we come!

(click on picture to view pictures larger and slideshow)

1. The Art of Sience at Brunel University

2. “The Art of Science”, Claudia and Björn at Burnel University without Prof. Heinz Wolff because they could not afford him

3. Brunel is now wallpapered with posters…

4. Lot’s of new contacts today

5. Björn working hard (between the pub visits)

Bristol pubs and Reading University

Bristol pubs we like. They also seem to like The Art of Science. The Robin Hood, The White Bear, are the most famous, but also several more now hold our games. For those who happen to be in Bristol to try over a beer or two. We also had the opportunity to try their beers, and what can we say, drinking beer in England just IS so much more cultural then doing the same in Sweden…!

Tuesday morning, after a short visit to “@ Bristol” science museum, heading east again towards Reading. At first we found a really nice old English style university campus, but without students. After much walking and lots of guessing we learned that this campus actually was under construction. They had moved all students to another campus, their bastards. Off we went and there they were, hipes of them!

Blackwells in the student union building already sell the game so together we made a campaign giving out flyers to a huge amount of people and showing the game in the entrance of the shop. The campaign will continue there until Christmas for those who missed us. As a science student at Reading University I don’t think you can have missed that we exist though.

Got some tips for good board game pubs in Reading, so I should finish here for today…

1. Reading students happy to see the game

2. …more of them

3. Björn preparing the game at Blackwells

4. Fairly good exposed one must say…

5. Björn and Alex Hall at Blackwells in Reading

6. Some students really stayed for long to try the game

Back in the UK for Christmas promo tour of The Art of Science

Acabo Games’ newly wed love couple Björn and Claudia is this week reporting from their road trip…

A storage hall full of Christmas presents! We can tell you that Santa Claus gets a lot of support from the people in Swindon. On this year’s list of Christmas gifts is definitely: The Art of Science!

Since today, Claudia and Björn tour through Southern England. They started in Bristol and the tour continues to Reading, Cambridge, and Oxford. In Bristol students are still busy with their lectures and exams and a lot is going on at the university. Claudia enjoys the fairly moderate temperatures after arriving from snowy Sweden. The last colourful leaves on the trees are soon to fall off. Only the Christmas decoration in the streets and our promotion code for The Art of Science on the posters reminds one that it is Christmas in four weeks. We met many students from the Math department, Biological sciences and Engineering, and several tell us enthusiastically about fun knowledge game evenings in the local pubs of Bristol. But whoever is lucky can win our game at the Student Union Christmas Party!

On the promotion tour through the bookstores and game stores the nicest contact of the day was Kerstin, a woman who comes originally from Gothenburg, Sweden at Playful.

Björn in the hall of Santa (Tristan, the distributor, that is)

The Art of Science in Bristol

Noone can miss us in Bristol anymore

An academic for academics: Claudia presenting The Art of Science in Bristol

Björn, busy, busy

Kerstin, a very nice Swede in Bristol

Entrepreneurial Inspiration at the prestigeful Anders Wall lecture

This Tuesday the yearly Anders Wall-lecture was held in Uppsala. It is a huge event which fills the beautiful University house with around 1700 people. As last year’s project leader of the arranger Entrepreneurs Academy, I naturally felt an urge to attend this year’s show. The peculiar Swedish linguist and comedian Fredrik Lindström was once again the presenter. Warm in his clothes this year, he did a great job.  The first speaker was extraordinary Percy Barnevik, who put up quite a show, using a projector and admitting he was really “an old dinosour” – well I agree, but a very important one! What he has done so far, and the goals he has put up to actually make the world a better place with Hand-in Hand, is incredible!

Then it was time for Gustav Söderström, Spotify, who was also very inspiring. Talking about his path from studying engineering, to Yahoo in Silicon Valley, to teaming up with Daniel Ek and starting Spotify. It was interesting to hear about their challenges and how he had dealt with them so far.

Jane Wagerud talked about her way from California to Sweden, doing what she enjoys the most; building start-ups and developing companies. First an Angel investor and then being a more active investor in Teach-heavy companies. Ashkan Pouya and Saeid Esmaeilzadeh from Serendipity are two really cool guys who have had great success in creating a portfolio of, investing and developing, innovation based companies from Academia.

Lastly, there was a discussion with three “young Entreprenurs”, among them Mai-Li Hammargren with her innovative “Mutewatch” (a silent vibrating, sensoring wrist watch). Sammy Ben Abla, and Oscar Lundin, founder of Ung Omsorg (Young care), which organize young co-workers to make the day a bit brighter for the elderly at retirement homes in Sweden.

The re-occuring message from the speakers was: “Find what you have a passion for and don’t settle before you do” (i.e. be an entrepreneur because that is the best way to happiness, although hard work).

Afterwards very nice food and wine at one of the University student houses close by, where it was great to catch up with acquaintances from Uppsala and talking to some of the speakers. I was so inspired by the lecture that I actually started contemplating if I was doing the right thing – not being an entrepreneur anymore but working at a big, well established company. Cause I really enjoyed it, I was so motivated to work for myself and the team of my business, I could work around the clock. The thing is I really like my new job as well.. but who knows what happens in the future?

Victoria, The Crown Princess of Sweden handed over the prize of “This year’s Uppsala Student” (and the receiver gave a fantastically funny speech talking about the Crown Princess condition and giving her his Student house flag to put somewhere in her travels…

Anders Wall’s favorite magician Seth Engström of course attended the event, here entertaining me and friends at the reception. I’ve seen him quite a few times now, and he is just awesome.

Acabo Games wins grand slam at Business Challenge

My colleague Markus Larsson represented Acabo Games in Swedish largest entrepreneurship competition Business Challenge, for young entrepreneurs 18-30 years old. The mission of the organization is to get more young people to start and run their own business.

The main prize “the company of the year” was EUR 11 000 and went to a cool company called Housify (a social web-based music service allowing you to discover, stream and share electronic music), but thanks to Markus efforts in applying, Acabo Games won “Best Marketing”, and “Best Sales”, both winning money and a sales workshop with the professional Jonas Möller. YEEEY!!!!

I couldn’t believe my ears when I first heard about this, it was really cool to receive this prize – all our hard work during the last year payed off!

The event was held at the renowned Grand Hotel in Stockholm, and included a full day of exposition, pitching, networking, mingling, ending with a gala dinner at the beautiful hotel. I wish I could have been there with Markus…

(Click to enlarge slideshow)

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