Launching The Art of Science in the UK

Archive for the ‘Market Research’ Category

Birmingham to Manchester to Sheffield

This morning we left early the (to us) not so impressing Birmingham, to reach the much nicer Manchester before lunch. This was a great target. There are two massive universities next to each other (around 35 000 students each), which makes it all so much easier… As usual talking to the student unions, sponsoring plenty of games to societies, targeted some pubs, and found at least one new retail shop, the TravellingMan. Very nice guy there. People in the academic bookchain Blackwell were also really positive, as they were in Oxford, so we are crossing our fingers, that would have been the perfect place!

Some other great news just reached me from Sweden. Akademibokhandeln, the large academic book chain in Sweden, has decided to take in our games. This is super important to us, so we are definately celebrating today!

As we felt quite done with Manchester (not with the Manchester night life, but I guess that’s not the aim of our trip really..), we decided to go to Sheffield one day earlier to spend the night. After a stunning countryside drive (by mistake we picked the smaller, but more intriguing road again, haha), seeing mostly sheep, hills, fields, and pine trees, we reached this cute town, beautifully situated in the mountains. Just been a hassle finding anywhere to stay in this town! Don’t they get tourists up here?

Björn and I at Manchester university

The Art of Science feels at home at pubs...

University of Manchester

haha I know, we’re bringing The Art of Science everywhere… Below in Sheffield. 


Attitude survey – how?

Need to survey potential customers on the UK market. The problem is that I’m not sure which questions that need to be included in the survey or who to survey(!) – most of the contacts I have in England I’ve already used for a small pre-survey. And we really need to survey the target group of the product, not just anyone. How to get the right email-lists? We want to reach the following target group segments in the best way possible for each segment (with a background in science and technology, no kidding) for our game The Art of Science

University Students

Young professionals (around 23-35)

Academics <35

I’ve at least formulated the aim (although I don’t know if it is any good): To evaluate the attitudes and preferences of our target group segments and to understand how we best can market and sell our products in the UK.

I think this company gave a good description on what an attitude survey is for, however, I looked in vain for already formulated survey-questions to save time.. (lazy me) =)

The Art of Science - the challenging science and technology quiz game

The Art of Science

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